Starbucks Coffee History




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Starbucks Coffee History. To summarize something as phenomenally successful as Starbucks might be a challenge. Many volumes have been written on the subject, it is examined and taught in business schools, and whole semesters are dedicated to the marketing genius of the company. The amazing success of Starbuck’s business model certainly deserves commendation if not adoration in the business world.

The story of Starbucks Coffee History begins in Seattle in 1971, when three friends with a passion for fresh coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories.

In 1980 Zev Siegl sold out to pursue other ventures. By that time Starbucks was the largest roaster in Washington with six retail outlets. In 1981 the small coffee company caught the attention of Howard Schultz, a plastics salesman that noted the large quantity of plastic drip-brewing thermoses that they were buying from Hammarplast, the Swedish manufacturer that Schultz represented here in the U.S.

In 1982 Starbucks Coffee History was changed forever when Baldwin hired the energetic Schultz as the new head of marketing and shortly thereafter sent him to an international housewares show in Milan, Italy in 1983. Schultz found himself infatuated with the vibrant coffee culture of Italy. While in nearby Verona, Schultz had his first cafe’ latte’ and, as he observed the cafe patrons chatting and laughing joyously while sipping their coffees in the elegant surroundings, inspiration struck.

In what he describes as an epiphany, the idea hit him, "why not create community gathering places like the great coffee house of Italy in the United States?" he wondered.

This idea would place Starbucks Coffee History into the annuls of business journals for decades to come.

However, his idea was not well received by Baldwin as he wasn’t too keen on getting into the restaurant business and distracting him from his original plan of selling whole beans. But he did let him test a small espresso bar in the corner of one of the stores. It was an immediate success and Schultz branched out on his own and opened Il Giornale, a coffee house named after Italy’s largest newspaper, ‘The Daily’.

In 1987 Starbuck’s was up for sale and Schultz raised the $3.8 million by convincing investors of his vision, one hundred and twenty-five outlets in the next five years.

Schultz modified the bare-breasted mermaid logo into a more socially acceptable figure, changed the name of Il Giornale to Starbuck’s and converted the six existing Starbuck’s roasting shops into elegant, comfortable coffee houses. Starbucks Coffee History was just was beginning to take shape.

Shultz exceeded his goal of one hundred and twenty-five stores in five years, in 1992 there were 165 cafes in operation. Today there are over 8,000 stores in 30 countries and annual revenues in excess of $7.5 billion.

Books on Starbucks Coffee History

  • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
  • Starbucks Passion for Coffee: A Starbucks Coffee Cookbook
  • The Perfect Cup:Perfect Cup: A Coffee Lover's Guide to Buying, Brewing and Tasting
  • Home Coffee Roasting: Romance and Revival

    Starbucks Coffees

  • Bold Decaffeinated Espresso Pods
  • Bold Espresso Pods
  • Limited Reserve Africa/Arabia Coffee, Ground
  • Limited Reserve Africa/Arabia South Tanzania
  • Limited Reserve Asia Pacific Coffee, Ground
  • Limited Reserve Latin America Coffee, Ground
  • Frappuccino Coffee Drink Mocha
  • Daily Horizon Blend Coffee, Ground
  • Pike Place Roast Ground Coffee
  • Frappuccino Coffee Drink, Mocha
  • Africa To Africa Red, Brown Spice and Citrus, Ground
  • Doubleshot Energy + Coffee Drink, Coffee flavor
  • Doubleshot Energy + Coffee Drink, Mocha flavor
  • French Roast Coffee, Ground
  • French Roast Extra Bold Coffee, Whole Bean
  • French Roast Whole Bean Coffee
  • Whole Bean, French Roast
  • French Roast, Ground Coffee
  • Frappuccino Coffee Drink, Coffee Flavor
  • Africa Kitamu Coffee, Ground
  • Africa Kitamu, T-Discs for Tassimo System
  • Breakfast Blend, Whole Bean
  • Breakfast Blend, Ground
  • Breakfast Blend, Whole Bean
  • Breakfast Blend Whole Bean Coffee
  • Breakfast Blend, Mild, Half Caffeinated, Ground
  • Breakfast Blend, Mild, Ground
  • Breakfast Blend
  • Breakfast Blend, Ground
  • Caffe` Verona Coffee, T-Discs
  • Caffe` Verona Coffee, Ground
  • Caffe` Verona Coffee, Whole Bean
  • Caffe` Verona Coffee, Ground, Decaf
  • Caffe` Verona Coffee, Whole Bean, Decaf
  • Caffe` Verona Coffee, Ground
  • Caffe` Verona Coffee, Decaffeinated, Whole Bean
  • Caffe` Verona Coffee, Whole Bean
  • Colombian Coffee, Whole Bean
  • Colombian Coffee, Ground
  • Colombian Coffee, T-Discs
  • Colombian Coffee, Whole Bean
  • Colombian Coffee, Ground
  • Costa Rica Tarrazu Coffee, Ground
  • Espresso Roast Coffee, Whole Bean
  • Espresso, Ground
  • Bold Espresso Pods
  • Bold Decaffeinated Espresso Pods
  • Ethiopian Sun Dried Shirkina
  • French Roast Coffee, Ground
  • French Roast, Whole Bean
  • French Roast, Whole Bean Coffee
  • French Roast, Ground
  • Whole Bean
  • French Roast, Whole Bean
  • Gold Coast, Ground
  • Gold Coast, Whole Bean
  • Gold Coast Blend Coffee, Whole Bean
  • Guatemala Antigua, Whole Bean Coffee
  • Casi Cielo - Smooth
  • House Blend Medium Roast Coffee, Whole Bean
  • House Blend Ground
  • House Blend Ground
  • House Blend Whole Bean
  • House Blend Decaf
  • House Blend Whole Bean, Decaf
  • House Blend, Medium, T-Discs
  • Ground, House Blend
  • Italian Roast Coffee, Whole Bean
  • Italian Roast Coffee, Ground
  • Kenya Whole Bean Coffee
  • Komodo Dragon
  • Serena Blend Coffee, Organic, Ground
  • Serena Blend Coffee, Organic, Whole Bean
  • Sumatra Coffee, Whole Bean
  • Sumatra Coffee, Ground
  • Sumatra Coffee, Decaffeinated, Whole Bean Coffee


    Starbucks Coffee History
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