Colombian Coffee - One of the Best!

Colombian Coffee Beans

It is not known for sure when coffee first reached Colombia. Many historians believe it to be around the same time Jesuit priests first began arriving from Europe in the mid 16th century. The first exports of coffee from Colombia began in 1835 when around 2500 bags were exported to the U.S.

For many decades Colombia was the world’s second leading producer of coffee behind Brazil. Recently, Vietnam surpassed Colombia in coffee exports to take the number two seat and move Colombia into a close third. However, the old adage of quality over quantity certainly applies here.

The Arabica bean does not grow well in Vietnam. Only the hearty, yet inferior, Robusta is suited for the low, wet climate of Vietnam. Colombian Coffees are far superior and is considered by many coffee experts to be the finest in the world.

Any discussion on Colombian Coffee would not be complete without mentioning the wildly successful marketing campaign created by the National Federation of Colombian Coffee Growers in 1959. They introduced the world to the friendly and affable Juan Valdez. Though a fictitious character, the poncho clad, sombrero wearing Juan Valdez gave a face to the humble coffee picker and created a mystique and aura of romance that still survives today.

A recent survey reported that 85% of Americans still associate the name Juan Valdez with Colombian Coffee. Quite an accomplishment, especially considering that only 75% acknowledged recognizing the name Dan Quayle.

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